The Dubai Mall

The Dubai Mall is the world’s largest and most-frequented retail and entertainment destination, welcoming over 80 million visitors annually. The mall includes 1,300 retail outlets and over 200 food and beverage outlets

Abuzz worked with the Dubai Mall to develop and deploy a Smart Directory software packed with intuitive and highly evolved features. The wayfinding software included a bespoke interface design to align with the Mall’s unique customer experience. The Abuzz Interactive Navigation Solution was able to achieve:

A single multi-system touchpoint

Abuzz designed a platform that provided customers with navigation, promotions and smart parking services in a single touch-point.

Additional revenue streams

The Abuzz solution included our advertising module for streamlined promotions and integrated campaigns. We helped to unlock new revenue streams that could instantly provide return on investment.

An intuitive interface that customers recognize

Abuzz developed a bespoke interface that incorporates the instantly recognizable Dubai Mall brand. The intuitive and simple to use design provides customers with a positive user experience on each touch.

Important customer insights

To meet the unique requirements of the Dubai Mall we developed a solution to collect and analyze customer usage data on a bespoke interface. The solution allows the Dubai Mall to gain a better understanding of customer behavior and leverage this data to create a heat map of the venue.