The Dubai International Financial District is one of the world’s top financial centres and the leading financial hub for the Middle East, Africa and South Asia region. The district features ultra-modern office space, retail outlets, cafes and restaurants, art galleries, residential apartments, public green areas and hotels.
Abuzz worked with DIFC to deliver a digital transformation solution that focused on a world-class customer experience. We developed and deployed Smart Directories and Smart Signage Solutions to acheive:
Simple navigation in a complex environment
The Dubai International Financial District is a vast and complex location that incorporates three distinct zones (District, Village, Avenue.) All zones include multiple levels with a unqiue naming convention to differentiate each level. Every zone has a wide variety of tenants including: retail, F&B, art galleries, residential, office space and hotels. Abuzz designed a solution that translated the overwhelming complexity of the DIFC environment into simple, visual navigation steps that enhanced the customer journey.
An intuitive interface that customers understand
Abuzz developed a sleek, modern interface that customers could start using instantly. The intuitive and easy to use design is based on the way that customers use existing technology like their smartphone to reduce the learning curve. The focus on delivering an exceptional user experience was front of mind throughout the project.
Directions that you can take with you
The interactive navigation solution that we delivered included mobile integration. This allowed customers to quickly receive a mobile version of the map so that they could easily continue navigating from their smartphone.
Additional revenue streams
The DIFC solution included our advertising module for streamlined promotions and integrated campaigns. Abuzz helped to unlock new revenue streams that could instantly provide return on investment.
Important customer insights
Abuzz solutions share usage data with DIFC to help them gain a better understanding of customer behavior. The data can then be leveraged to improve targeting in advertising and marketing campaigns.