Retail - Abuzz

Retail Wayfinding

Digital wayfinding systems significantly enhance the experience for both visitors and mall management. For visitors, these systems provide easy navigation through interactive maps, route planning, personalized assistance, and multilingual support, improving overall satisfaction and accessibility.

Mall management benefits from increased customer satisfaction, longer visitor stays, and operational efficiency through data collection on visitor behavior. Marketing opportunities are enhanced with targeted advertisements and event announcements.

Digital wayfinding is also cost-effective and eco-friendly, reducing the need for printed materials and allowing for easy updates.

For retailers, increased store visibility and access to visitor data enable better-targeted marketing strategies. Overall, digital wayfinding improves visitor experience, streamlines operations, and creates new engagement and revenue opportunities for shopping malls.

Media and Revenue Opportunities

The Abuzz CMS contains full media scheduling capabilities and can be even used as a standalone digital signage deployment. Marketing teams can display media throughout the digital wayfinding UI, this includes screen saver full page advertisements and events, and contextual advertising through media banners placed throughout the navigation within the UI.

Abuzz also offer tenant stand out features and category sponsorship, and tenant promotions can stand out on the map during display of routing paths. These features provide potential revenue opportunities for display of advertising.

There are a number of additional solutions developed for retail environments which compliment the wayfinder solution or can be stand-alone. The include Website Maps, Mobile Wayfinding and media screens.