6 Benefits of Digital Wayfinding over Traditional Signage
Digital signage involves using digital products to create signage that can be used in a wide variety of scenarios. However, while digital signage uses the latest in technology and wayfinding software, signage has been with us in one way or another since the dawn of civilisation. Traditional signage is typically
What is Smart Signage and how does it work?
Smart Signage is a new addition to our digital wayfinding signage solutions. It’s automated digital signage (using LED and LCD and other technologies) that features interactive displays connected to digital networks and the internet, providing real-time information to viewers. This technology allows businesses to create dynamic and customized displays tailored
Why is digital wayfinding important, and for which types of businesses?
Wayfinding is far from a new concept. After all, even our earliest ancestors would have used the stars and landmarks to find their way around. However, while we still use wayfinding today, it looks rather different now than it did in the past. Instead of looking to the skies and
What’s The Difference Between Signage and Wayfinding?
Whenever we go out in built-up areas, we are bound to find signs with information telling us where we are, the direction of other locations, advertisements, and so on. Such signs are essential in societies like ours because they help keep their citizens content and the economy rolling. Signs like
What is Digital Wayfinding?
Wayfinding is more than simply getting from A to B. It’s about understanding the environment you are in when entering a public place. This varies from individual to individual: whether it’s searching for something specific or simply understanding what’s available, and then how to get to that particular destination. We