Digital signage involves using digital products to create signage that can be used in a wide variety of scenarios. However, while digital signage uses the latest in technology and wayfinding software, signage has been with us in one way or another since the dawn of civilisation.
Traditional signage is typically very useful. For example, it can help you find your way to your destination or give helpful information about your location. But while traditional signage has been very useful for mankind so far, the digital variety offers considerably more benefits.
Some of these benefits include the following:
1. Interactive
Traditional signage is very limited in how you can use it, at least when compared to digital signage. With the traditional variety, you can only see the information provided, limiting its usefulness. But what if you could interact with signage and ask it questions?
Digital signage is interactive, which helps make it so much more helpful than traditional varieties. For example, some digital signage portals will let users ask questions directly, such as the location of a particular store.
Such interactivity helps gives users more useful information specific to their needs. This means more people will find what they’re looking for, helping to make businesses and consumers happier.
2. Effective Marketing
Effective marketing can help a business blossom, but it needs to be done right if it is to be effective. For example, even the best of ads would have no effect if nobody interested sees them. But digital signage can help ensure your ad campaigns are well-targeted.
For example, a digital wayfinding point can show ads according to the users’ interactions with the platform. For instance, a shoe shop can pay to have an ad or promotion displayed every time somebody asks for directions to shoe stores.
The example above means businesses can get more from their ads by showing them to the people most likely to buy their products. This helps drive more sales and revenue to companies and the approach is also very cost-effective.
Above is just one example of how digital wayfinding will help a business market its products and services. And while the business gets new customers and more revenue, the customer gets a positive shopping experience.
3. Aesthetics
Digital signage kiosks can look fantastic, helping to make that all-important first impression. They can be colourful and enticing, encouraging more people to use them over traditional types of signage. Digital signage kiosks can also be used indoors or outdoors and can be placed in convenient, strategic locations.
Digital kiosk displays also won’t fade as many traditional signage types are prone to, helping ensure you can maintain appearances for years to come. The kiosks themselves can also be branded to help ensure they fit with your brand and your location perfectly.
Overall, these kiosks help to make your business look sleek and professional, helping to attract new customers.
4. Flexible
With traditional signage, you must have new signs created and installed each time you want to change the message. This can take time and money, potentially leaving you with outdated messaging. Temporary measures can also look unsightly, potentially harming first impressions.
However, traditional signage kiosks are re-programmable, making it easy to change the messaging on the display. These changes can be made quickly and as required, helping ensure the right message is always being shown.
This flexibility means that businesses can change promotions quickly and easily. As such, they can adapt to seasons and trends, reacting in time to take full advantage. Another key advantage of digital marketing kiosks is that they can show ads and other marketing materials for multiple businesses, helping to boost their cost efficiency.
5. Durable
Digital wayfinding kiosks are made from durable materials that can withstand regular use, while the right designs can also withstand the elements. Not only that but they can be held firmly in place ensuring they can’t be stolen.
Such durability helps to make your digital wayfinding kiosk even more cost-effective. It also means you can count on it to help promote your products and services whereas other types might be easily damaged and become useless.
6. Cost-Effective
A digital wayfinding kiosk is likely to cost more up-front than traditional signage, but this paints only a small part of the picture. When you invest in digital signage, you are investing in a long-term solution that will repay itself many times over in the future.
Not only are these kiosks durable and long-lasting, but they can also be used to support multiple businesses at once. They can also help enhance the user’s experience, encouraging people to return to your store, mall, exhibition centre and many other types of locations.
Summary
Above is just a small sample of the benefits digital wayfinding can offer, and there are too many to list here. However, the most effective benefits include flexibility in how you use them, great looks, durability and perhaps best of all, interactivity.
Regardless, digital wayfinding can help countless businesses make more sales and generate revenue. And you should get involved as soon as possible because you can be sure that your competitors will be regardless.